CACTUS MOTORS

〰️

CACTUS MOTORS 〰️

Nascar X Cactus Jack

Process

This project focuses on communication centered on evolving Travis Scott’s brand, Cactus Jack, and fusing it with NASCAR by adding his personality and aesthetic. I know he is a Houston-born rapper with amazing, upbeat, high-energy music. A huge fan base aligns with his artistic approach to branding, opening a new world to racing.

Hand drawn logo type

Hand drawn accents

Travis Scott has a very specific look he surrounds himslef around. He has a very southern, gritty street art style that I see constantly at play in his branding, collabs, and music. If was going to build a racing brand around him, I need that in my work. With paisley being a big inspiration for my logo, I leaned into a southwestern look.

My approach:

Texture

LOGO

What Travis Scott adds:

A cultural crossover, something fresh that reinvents the traditional NASCAR aesthetic, makes racing feel cooler and more connected to music, streetwear, and pop culture, and introduces the idea of racing as a visual and lifestyle experience, not just a sport.